Our Story
SAKURA
—— Quality you can trust
Rice is more than just a meal — it’s the heart of every table and a tradition cherished across generations. At SAKURA Rice, we believe every grain of white rice should embody purity, quality, and excellence.
We source only the finest rice from the most renowned rice-producing regions, including Thailand, India, and other countries known for their superior grains. Each grain is carefully selected for its softness, fragrance, and perfect texture, ensuring every meal is both delicious and satisfying.
SAKURA Rice — crafted for excellence in every serving.
We strive to build lasting partnerships with customers, suppliers, and communities by upholding integrity, innovation, and service excellence. By empowering our people and strengthening our operations nationwide, we aim to contribute meaningfully to Malaysia’s food security while earning the trust of generations to come.
YHL Group
—— YHL Holding Sdn. Bhd. is a subsidiary of Padiberas Nasional Berhad (BERNAS), the leading force in Malaysia’s rice industry
With roots dating back to 1950, YHL Group began as a humble rice miller in Kedah. Over the decades, we have grown into a nationwide group of companies with over 400 employees, supported by strategically located warehouses and modern processing facilities across Malaysia.
Over the decades, YHL Group has built a portfolio of trusted household brands, including ROYAL UMBRELLA, SUNFLOWER, SAKURA, and SAGA. These brands reflect our dedication to delivering consistent quality, purity, and value to Malaysian consumers, earning long-standing trust across generations.
Driven by our commitment to “Customer Satisfaction and Best Quality Product,” we continuously invest in advanced processing technology and stringent quality control systems. By combining state-of-the-art facilities with meticulous grain selection standards, we ensure every pack of rice meets the highest standards of cleanliness, safety, and excellence.
Our Mission
Our mission is to deliver premium-quality rice products that meet the highest standards of purity, safety, and consistency. Through advanced processing technology, stringent quality control, and continuous improvement, we are committed to ensuring that every product reflects excellence and reliability.
We strive to build lasting partnerships with customers, suppliers, and communities by upholding integrity, innovation, and service excellence. By empowering our people and strengthening our operations nationwide, we aim to contribute meaningfully to Malaysia’s food security while earning the trust of generations to come.
70+
Years of Excellence
100%
Customer’s Satisfaction
∞
Quality you can trust
Quality you can trust
Get in Touch
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